Our friend Edwin kept to his element for the shoot of his SS11 presentation, the latest in the brand’s non-conforming, independent spirited lookbooks. The ‘models’, Edwin guys’ friends and family, were photographed wearing the next spring collection in their natural habitat, allowing for a relaxed and casual lifestyle to come through. The photographs were not retouched, leaving the imperfections of life and dust present – a clear reference to the philosophy behind the brand’s core product-denim. Keeping it real, that’s the way we like it… take a look.
